![](https://thedifferentfolk.imgix.net/TDF-x-Hey-Mady-Portfolio-Nike-By-You-Sari-sari-Store.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=236c329319ba035a3625736f17b3ab16)
Mady Marcelino honed her illustration style doing doodles during her lunch break. Now, her detail-rich, geometric-style artworks are emblazoned across Nike tees in her native Philippines.
![](https://thedifferentfolk.imgix.net/newTDF-x-Hey-Mady-Portfolio-Small-Hours.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=8b7b5bbca47b795cc018c618e4ff6d7a)
The work of Hey Mady! often focuses on architecture, drawn in black-and-white. Her use of straight lines adds structure to the chaos of the urban environment. Drained of colour, her designs are rich in melancholia.
![](https://thedifferentfolk.imgix.net/TDF-x-Hey-Mady-Portfolio-Nike-By-You-MNL.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=af89b5d5f1c98ea5f703de01f0fecfe6)
As a result, the eyes draw to the minutiae in Hey Mady!’s illustrations: the basketball hoop beside a sari-sari convenience store; the blazing Manila sun slowly roasting a rooftop aerial; the young couples overlooking the balconies of a city tower block.
![](https://thedifferentfolk.imgix.net/TDF-x-Hey-Mady-Portfolio-Japanese-Neighborhood.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=26fb3739ead4ba9f3e6cb91a125ddafb)
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