Yay Abe
Russell Abrahams is a Cape Town-based illustrator, and founder of the illustration studio, Yay Abe. As an extension of his personality, his designs are best described as colourful, playful and able to own any space. They have already been wrapped around a KFC bucket, sandwiched in a Bombay Sapphire zine and stretched across Africa’s largest billboard.
Loved
![](https://thedifferentfolk.imgix.net/Loved-Print.png?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=b269ff26c27c2d544409878c9a30a755)
Just cruising
![](https://thedifferentfolk.imgix.net/Untitled-2_2023-09-29-104017_coxz.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=da1e005a140f816fc6e7f3c354d788cd)
Yay Studio
Portrait
![](https://thedifferentfolk.imgix.net/Untitled_Artwork-129.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=a13d86c583ad5e30b384eb2c64bc5330)
Portrait
![](https://thedifferentfolk.imgix.net/-_2023-09-29-103651_ocxf.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=c1abc26821bfb26a3e902dfc8b3b5b71)
adidas
![](https://thedifferentfolk.imgix.net/Tower04.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=28c2047ac7aa6d4812e1fa87d66a2e74)
Kooldrink
![](https://thedifferentfolk.imgix.net/Kooldrink-graphic.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=ca4ceb9ae72778c02c852f8db2d15ea1)
Bombay Sapphire
![](https://thedifferentfolk.imgix.net/BOMBAY.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=d89b5a4609dcd2d80448687dd69b99f1)
adidas
![](https://thedifferentfolk.imgix.net/Adidas-Tower-Art-LIVE-1st-week-of-june.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=5360687aa435b442e0716ff286e93cb1)
Bombay Sapphire
![](https://thedifferentfolk.imgix.net/Bombay-Sapphire.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=b3e52062695a264914a4992e9b2d4e91)
Adidas Poster
![](https://thedifferentfolk.imgix.net/Adidas-Poster.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=1ede9b03d9f99e7b76966796ec2a5464)
Ode to Hip Hop
![](https://thedifferentfolk.imgix.net/Ode-to-Hip-Hop.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=917acdc706a66a16cde4db8fdc6fc2ed)
Refinery29 Glow Up - Roll
![](https://thedifferentfolk.imgix.net/Roll.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=5c245b7b94fdd7a6330c491912fdf54f)
KFC
![](https://thedifferentfolk.imgix.net/KFC-BUCKETS.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=78b9f55008d215e4cfc2b1e7da965480)
KFC
![](https://thedifferentfolk.imgix.net/CEO-Prints-V2-1.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=dcd1f3b9d1059856e342d1230dc0d323)
Altar Bar
![](https://thedifferentfolk.imgix.net/ALTAR-BAR-MURAL.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=46cdeb28fdcc2ba5181c26a40870931a)
Personal Work
Wear Broke
Artwork
![](https://thedifferentfolk.imgix.net/Untitled_Artwork-129-copy.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=332177d5807af5a87c1d63f10fc17908)
Portrait
![](https://thedifferentfolk.imgix.net/SELF-INITIATED-PRINT.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=d33f763cb717a3990f82e487edc42ef2)
Installation
![](https://thedifferentfolk.imgix.net/PenultimateFullSizeRender-2.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=4806d6eb3b5d206398ee9dd0232f3059)
Artwork
![](https://thedifferentfolk.imgix.net/Untitled_Artwork-133.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=13f8f7a36ccf73a523d318b03fb26539)
Kay Faith
![](https://thedifferentfolk.imgix.net/Kay-faith-Graphic.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=e2adbcea2054204ab8a12a3bdd16ac8e)
Personal Work
![](https://thedifferentfolk.imgix.net/Personal-Print.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=16f08771838a89c38818e4db8d6f49af)
Refinery29 Glow Up - Creators
![](https://thedifferentfolk.imgix.net/Creators.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=941e4cf5b965e6ae1c6302ca0c5213ad)
C40
![](https://thedifferentfolk.imgix.net/c40_web.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=63445c66fa2459e501f96e3cf352f4ae)
Personal
![](https://thedifferentfolk.imgix.net/Untitled_Artwork-6.png?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=690eaef0bcd91a40ed0fe0c06bdbb972)
Warner Music
STELLA PACKAGING
![](https://thedifferentfolk.imgix.net/STELLA-PACKAGING.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=add6b49e91905f4e6343d37dc00d3f40)
Painting
![](https://thedifferentfolk.imgix.net/IMG_7906_VSCO.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=7840f4a54443f1c3f20b8607dadd5cca)
KFC
![](https://thedifferentfolk.imgix.net/IMG_9344.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=1bcab3c25632436c26ff74d12a3e6c4d)
Refinery29 Glow Up - Cliques
![](https://thedifferentfolk.imgix.net/Cliques.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=ab0aa01da4d5576ee8f923556b001d17)
Shelflife x Clay Cafe
![](https://thedifferentfolk.imgix.net/Shelflife-x-Clay-Cafe-Collab.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=f67ddac0324b4d102d1ee0b9efaa7a5c)
Cadbury
![](https://thedifferentfolk.imgix.net/IMG_7736.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=efd77bcb7f3599bcf76938eaadf01159)
Sunglass Hut
![](https://thedifferentfolk.imgix.net/SUNGLASS-HUT.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=300&s=03a896c05b6a04bca97a5c373dec6e3a)
Suzuki Land