Bernardo Henning x V/Collective

What screams ‘global sporting competition in France’ better than macaron-shaped dumbbells? Clue: It’s a baguette-shaped boxing bag.

Last month, TDF’s Bernardo Henning put his stamp on an immersive installation to celebrate 2024’s Olympic hosts. Commissioned by V/Collective for Hang Lung Malls in China, Bernardo worked on his creation from afar which was a welcome challenge.

“I’m always focused on digital work and an installation is a big step, but that's what I liked most about this project,” says Bernardo. “It meant working on a new scale and thinking about how people would interact with it."

Having previously collaborated with Bernardo, V/Collective knew he’d make the perfect fit for such a playful (both visually and physically) project. “The advertising landscape in Asian countries like China and Japan is incredibly exciting,” says TDF’s Em. “We hope this momentum will lead to more installation projects here in the UK and across Europe.”

For Bernardo, the project represented an opportunity to work freely in his style and be open to new expressions of it – even in baked-good format.

Ready for more Bernardo bangers? Look here.