![](https://thedifferentfolk.imgix.net/image00001.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=17e12c80adffcdbad64f2a0ed5e256b0)
Mid-April marks the start of the new year in the Buddhist calendar – Songkhran in Thailand and Thingyan in Myanmar are two water-centred festivals where thousands gather to celebrate with family.
So, when Coca-Cola sought to bring the celebration of fresh starts, good food and family bonds to life with Ogilvy Australia, they looked no further than TDF’s Josephine Rais.
![](https://thedifferentfolk.imgix.net/image00004.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=944b68ae3c51ad51a4b4a41a19565349)
Expert in jovial hues and dynamic compositions, Josephine captured the spirit of these spring-time celebrations with two liquid-like illustrations that cleverly incorporated local references and the familial sentiment of the campaign.
On a petal pink background, swirling pockets of water and traditional floral blooms encircle moments of festivity as they gather round traditional festival meals.
![](https://thedifferentfolk.imgix.net/image00002.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=20d39152297f74639ad8c1584fbe1239)
A warm, joy-filled moment capturing the celebrations that are best enjoyed together. Want that fuzzy feeling to last? Check out more of Josephine's colourful creations here.
Stay in the loop
A lot can happen in a month, so we thought we’d write it all down on one virtual piece of paper. Sign up to receive a friendly message in your inbox.