New Folk: Fran Caballero
19th January 2023
A big, bright juxtaposition of the weighty and the whimsical
![](https://thedifferentfolk.imgix.net/Google_1.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=1ac790ab9d97ad1573af785694c87c61)
Fran Caballero’s work is a masterclass in magnetism. From Google doodles to Guardian illustrated guides, few have proven immune to the pull of this Glasgow-based artist and his offbeat approach to design.
![](https://thedifferentfolk.imgix.net/fran-roomfifty_1.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=717c64eb5c77291a9ad63aa8da3a8e2c)
Fran’s unique aesthetic combines bright colours, unexpected curves and intriguing characters – all of which provide a captivating canvas for his observational messaging.
![](https://thedifferentfolk.imgix.net/apple5_1.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=c29675f236c5caa88f0668b0cd08dd50)
Commenting on life’s more complex moments through the magic of vignettes, Fran’s body of work is a big, bright juxtaposition of the weighty and the whimsical, designed to engross.
![](https://thedifferentfolk.imgix.net/GuardianCover1crop.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=606411513b5f2bdf44586539937a46ba)
Counting Apple, NBC, The New York Times and a host of other US and UK heavy hitters among his clients, Fran’s style may be open to interpretation, but his impact certainly isn’t.
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