Most fintech visuals consist of technical illustrations or abstract iconography. It’s why Canadian fintech company KOHO’s latest art direction in choosing Rew is so refreshing. The platform’s imagery being brought to life in vivid shades, sunset vistas and sunbathing French bulldogs.
Giving Rew creative freedom to develop real-world characters in work and at rest – free rein to push its art direction beyond the typical confines. The exciting part is the range of characters that make sense in the KOHO world – from a guy relaxing in the park with his beloved pooch, the series also included a barista, a nurse, a chef and an animated gif of a yogi perfecting her pose in the dwindling sunlight.
The latter was a fresh challenge for Rew, “trying to keep a colour palette through different times of the day, and changing the light was new for me.”
Her favourite illustration? “The guy tanning in the park was so fun doing it, I forgot it was even for a client.”
Check out more from Rew here.
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