Yay Abe x H&M

15th June 2022

"Access and representation"

Cape Town-based Russell Abrahams (AKA Yay Abe) has had his designs wrapped around a KFC bucket, daubed on a Soweto cooling tower and stretched across Africa’s largest billboard.

Now, they’re plastered across H&M threads in South Africa. The print collab features graphic tees, stencil-art hoodies, oversized sweaters and summer-festival-essential bucket hats, splashed with signature Yay Abe lettering and outlines. Only downside is you have to fork out for the shipping costs.

From Russell: “Collaborating with H&M South Africa is a dream come true. This opportunity is something very important. It creates access and representation.”

You can read more about South Africa's first-ever locally printed collection in GQ or Glamour, then make your way to Yay Abe’s TDF gallery here.

Stay in the loop

A lot can happen in a month, so we thought we’d write it all down on one virtual piece of paper. Sign up to receive a friendly message in your inbox.